Gouter

Simple to use online QR-code menu

Overview

Gouter is a modern, simple to use Online QR-code Menu that allows customers to browse digital menu using their mobile devices. It gives possibility to guests not only to dine-in, but also reserve a table and make a pre-order.

Project length

4 months

Sector

Restaurant industry

Project Goal

Create a product that will cover all processes of restaurant life cycle

Services

Product design, Brand strategy

Challenge

Improve the efficiency of the dining experience by allowing customers to view and order from the menu digitally, reducing the need for waitstaff and streamlining the order process.

Process

Understanding Primary Goals & Objectives

Through our key findings, we identified strategies to approach user problems in the most relevant way - defining the customer journey. A critical success factor of this effort was to make sure that the value proposition was directly correlated to each stage of the journey.

Research

Strategy

Ethnographic User Study

Competitive Analysis

User personas

Discovery Workshop

Requirements Definition

User Flows

Expert Analysis

Wireframes

Research

Ethnographic User Study